It helps uncover the underlying reasons why customers seek to accomplish these jobs. Motivation Analysis involves exploring the motivations, needs, and desired outcomes associated with each job identified. Job Identification Example: Recognizing the job of “meal planning” and understanding the goals and challenges people face when planning meals at home. – Identifies opportunities for designing products or services that address these jobs. – Provides a clear picture of the tasks and goals that matter most to customers. – Focus on understanding the context, goals, and motivations behind each job. – Use customer interviews, observations, and data analysis to uncover hidden or unmet jobs. – Identify and define the various jobs or tasks that customers face in their daily lives or work. It’s the foundation of the JTBD framework. Job Identification involves recognizing and defining the specific jobs or tasks that customers are trying to accomplish in their lives or work. Key Elements Example: Identifying the job of “staying organized while traveling” and understanding the desired outcomes, motivations, and obstacles associated with it. – Identifying market gaps and opportunities. – Emphasizes the importance of understanding customer context and motivation. – Helps in uncovering unmet customer needs and opportunities for innovation. – Shifts the focus from product features to customer needs and goals. – Explore the obstacles and challenges customers face in achieving their desired outcomes. – Understand the motivations and desired outcomes associated with these jobs. – Identify the specific “jobs” or tasks that customers are trying to complete. ![]() The Jobs-To-Be-Done (JTBD) Framework is a theory and methodology for understanding customer needs and motivations by focusing on the “jobs” or tasks that customers are trying to accomplish. Digital Business Models Podcast by FourWeekMBA.Business Strategy Book Bundle By FourWeekMBA.An Entire MBA In Four Weeks By FourWeekMBA.100+ Business Models Book By FourWeekMBA.
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